Everything is based on the automatic identification and tagging of qualified leads, with two-way synchronization between platforms for continuous data updates. Identification is done through the "GCLID" tag (Google Click ID), a parameter transmitted in the URL that allows the campaign and other attributes of the click associated with the ad to be identified for tracking purposes. This process is required for website conversion tracking from Google Ads and is used to associate data between Google Ads and Google Analytics. 

The API works by automating the capture of the GCLID parameter from URLs linked to campaigns. Clicks directed to clients' websites and ERPs are integrated and tracked until order conversion, and the data returned to the Google Ads console automatically feeds the campaign optimization algorithm.

By using machine learning and predictive analytics to automatically adjust bids, keywords, and targeting, you can gain precise insights to maximize results, considering your available budget and allocating it at the right stage.

Yes. With a team of in-house developers focused on this solution, we tailor the API to the specific needs of your business and ERP system, ensuring seamless and efficient integration, no matter what your needs.

Yes. We offer specialized technical support for all necessary maintenance, providing comprehensive support, including license management and necessary training. We also provide updates and adjustments to the API to ensure its optimized performance over time.